Guest Speaker

Today in my Sales Force Management class, Brad Odil from WBKO came and talked to our class. While his discussion was not focused on social media marketing, his theme was change. What he meant by that was we all need to recognize that times are changing. He made a lot of great points about keeping up with technology and how the news industry is no longer all about television but is using many outlets to reach its users.

Brad talked about how the news is now being broadcasted mobily (smartphones) and through online outlets like their website. Revenue for his company comes from selling advertising. So, he is able to use Facebook and Twitter to draw users to the television broadcast or to their website. In turn, this exposes the users to the advertising that is sold by WBKO. This really was interesting to me because I was always currious what the benefit of using social media marketing was to a company like WBKO. What I failed to realize was how the station made its money. Their products are the outlets that have advertising space. They are simply using social media to promote those outlets.

Brad also talked about how our generation is the one that has the power in this realm. We are the ones that are the most knowledge about these sites and have the most experience using them. He said that WBKO did not bring in anyone to put in charge of their social media campaign. They simply got the young employees of the station to put it together and manage it.

I really liked learning about how Brad and WBKO are using social media to promote their business. This is just another example of how this form of marketing can be applied to endless industries and businesses

Here is their Facebook page. Like it and start using their new Coupon Rover!!