After listening to a presentation about advergaming and the impact it has had on our culture and use of the internet, I decided to find an article on the business benefits of advergaming. This is it! The article opens by talking about how many people use advergaming and how that can directly affect your brand exposure. One of the big reasons that it can be useful, as the article dicusses, is that advergaming gives the company the ability to create an experience centered around their company. When discussing social media marketing, we all want our campaign to go viral. That is our goal. Well, many companies are succeeding at this through advergaming. It is just another way to create "buzz" about your brand through a fun, interactive tool. On the same site, I found an article about successful advergaming strategies.
With advergaming, you can host a higly interactive marketing campaign on your website or other platform that can be staturated with your brand name and products. You can take control of your brand exposure. I know that many big companies are that ones that are currently involved with advergaming. This is partly due to the fact that advergaming is more costly and time consuming to establish. However, you may find that your business could greatly benefit from it.
I really didn't know much about advergaming until I had done some research like you had. I find it really interesting and a unique was of marketing. Just like you said, it gives a company an experience centered around their company. I think it gives a different and fun experience. SecondLife for example is a great tool if it is done right. Stores literally create and market themselves in a virtual world. Though it is a ton of work and must be properly executed, it can definitely benefit a company for sure!
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