Business Benefits of Advergaming

After listening to a presentation about advergaming and the impact it has had on our culture and use of the internet, I decided to find an article on the business benefits of advergaming. This is it! The article opens by talking about how many people use advergaming and how that can directly affect your brand exposure. One of the big reasons that it can be useful, as the article dicusses, is that advergaming gives the company the ability to create an experience centered around their company. When discussing social media marketing, we all want our campaign to go viral. That is our goal. Well, many companies are succeeding at this through advergaming. It is just another way to create "buzz" about your brand through a fun, interactive tool. On the same site, I found an article about successful advergaming strategies.

With advergaming, you can host a higly interactive marketing campaign on your website or other platform that can be staturated with your brand name and products. You can take control of your brand exposure. I know that many big companies are that ones that are currently involved with advergaming. This is partly due to the fact that advergaming is more costly and time consuming to establish. However, you may find that your business could greatly benefit from it.

A Rich Man's Facebook

This week, I found an article on The New York Times' Website. It was on the topic of how the ultrawealthy are jumping on the social media wagon. Most specifically, it mentions Caroline Garnham and her website, "Family Bhive." This is a social networking site for the wealthy where they can interact and share ideas about investments, wealth management,  and other "rich" talk. It is also a hit for businesses that want to find wealthy clients to do business with. Most of the sites like Family Bhive have user fees and a limited number of members. Some do not like Peers.

One of the big reasons wealthy idividuals are moving towards sites like Family Bhive is because they are becoming more skeptical of traditional financial advice. The Times sites the Bernard Madoff scadal as a potential reason for this skepticism. These sites allow the wealthy to gain information and tips from other people in their social cirlces that share common values and concerns. One of the founders of such a site said, "The idea is: together, we are smarter."

The article also talks about how there will soon be a new breed of young millionaires that are the result of companys like Groupon and Linkedin going public. These young millionaires will only help drive the growing popularity of social media and social networking among the wealthy echelon of society.

Latest Changes in Blogging!!!

This weeks post is based on a video that I watched on Social Media Examiner. It was an interview with Dareen Rowse. He is the co-author of the best selling book ProBlogger. It was a super cool video (about 7 min long) that discussed the latest trends that Darren has noticed. He also discussing how to use your blog effectively. Finally, he also metions some news/tips on Facebook. These are real tips from a real pro!!

One of the key points he talks about is making sure that you have content worth blogging about. If you don't have anything to talk about, then wait!! After he mentioned that, he then discussed about how you need to get off your blog once you have establish content and start interacting with the people you are trying to target. What he means by this is you need to find out where your readers/target readers are 'hanging out' on the web and join them! This gives you the insight into what your readers want to discuss.

His main point for the use of Facebook is to make sure that it flows with your social media marketing objectives. DON'T JUST USE IT TO USE IT! If it fits, then use it. If not, then don't.

Short post this week, but I will let you check the video out and let it speak for itself.